Direct Response Jackpot

It must be 4th quarter because every time I turn on the TV I see Billy Mays with a new gizmo. He’s even hocking health insurance these days. Billy is great what he does, but it’s not always the abrasive pitch that every client is looking for. Our advertising agency is a long history of producing get direct response spots, both short and long form. Media buying is also key, and at 70% off the normal rate card we can save our clients a ton on media as well. As a full-service agency we also don’t leave you high and dry after the spot is created. We have a full web development team that can create an outstanding e-commerce website complete with order processing, fulfillment, as well as call center support and ordering. In addition, with our Adnetics team we’re able to track and analyze all of the site’s internet traffic, and determine conversion rates down to the keyword or geographic location. Not to mention set you up with a complete paid search marketing campaign to ensure that all of people searching for your products find your website. There’s relatively no service we can’t provide. Even if you’re interested in taking the next step from DRTV to shopping channels, we offer a multitude of knowledge on how to get placed on QVC through our shopping channel representation service. Call us or fill out the form on our website for more details, and get your product out there!

- Andy Herrold is an Internet Marketing Analyst at Western Creative. WCI is a full-service advertising agency specializing in consumer packaged goods, founded byMark Young in 1996 in Redford, MI.